My Story

As an accomplished Senior UX Manager with a passion for crafting exceptional user experiences, I bring a wealth of expertise and dedication to the field of user experience design. With a strong background in leading cross-functional teams and an unwavering commitment to putting users at the forefront, I have consistently delivered exceptional digital products. Companies I have worked with include Tesco, A.S. Watson, Debenhams and currently at Entain, leading the UX for the Gaming, Engagement and Promotions verticals.

My UX Values:

1. Strategic Vision: I possess a proven ability to formulate a strategic UX vision that aligns with business objectives. I understand that a great user experience isn’t just about aesthetics; it’s a critical driver of user satisfaction, brand loyalty, and what impacts the bottom line.
2. Leadership: As a seasoned UX Manager, I excel in building and motivating high-performing UX teams. My leadership style fosters collaboration, creativity, and innovation, empowering my team to deliver results consistently.
3. User-Cantered Approach: I’m passionate about putting users first. I champion the principles of user-cantered design, emphasizing empathy, research, and iterative improvement. This approach translates to products that genuinely resonate with customers.
4. Results Driven: I always strive to deliver improvements in user satisfaction, engagement, and retention. I’ve successfully overseen the redesign of flagship products, resulting in substantial increases in metrics.
5. Cross-Functional Collaboration: I’m adept at bridging the gap between design, development, and product management teams. This ensures that UX design is seamlessly integrated into the product development life cycle, reducing time-to-market and enhancing product quality.
6. Mentorship and Growth: I’m not just a manager, I’m a mentor and committed to fostering the growth of my team members, continually enhancing their skills and nurturing their career development.

If you have a project that you want UX help with get in touch or simply use the live chat function in the bottom right hand corner.

Where I’ve Worked